This concept was created for an assignment in which the premise was a company of our choosing that has a pre-existing presence in sports marketing is re-evaluating their current presence and it’s effectiveness, and we, as the agency are meant to evaluate their current plan and advise them on whether to continue forward, change their…

Conceptualized as a campaign to increase donations leading into the holiday season, “Not Everyone Can Be Home” was meant to illustrate the empty space left by a loved one undergoing care in hospital during a time of year meant to be about family. As per the brief the campaign was meant to also illustrate DEI…

“The Mark We Leave” was conceptualized as part of an assignment to create a multi-platform digital campaign for the Canadian Women’s Foundation. The idea was based on the comparison of how people interact with social media and how they interact with classical art. By pairing a variety of famous classical art pieces (Pictured here are…

As an excercise in rebranding, we were tasked to do a rebranding campaign for Foodland Ontario (the company that pushes ontario made produce within the province). Our brief was to focus in on how Ontario produce can be used to create high-end dishes, attributing value to Ontario produce over other places. Our secondary goal was…

The concept behind the “500 horsepower” campaign concept stemmed from playing with the concept of horsepower, and how many horses it takes to hypothetically match the power of 1 modern vehicle. While not a completely original idea, the execution here was what was meant to diffrentiate it from other usage of horse imagery in car…