Branding for AuraLink was intended to be a balance of modern and clean, with a hint of Y2K aesthetics. The logo done in collaboration with artist Zlata Patrenko is an aesymetrical star paired with an edited san-serif type, adding break lines similar to that of a stencil (though it was just intended to diffrentiate the text from a standard font). The minimal colour palette blends modern monochrome with a hint of pastel purple to give it a playful flair.
