Category: Branding

As part of our fifth semester in Sheridan College’s Marketing and Advertising Communications Management program, we were given the opportunity to create a campaign pitch in small groups for a real client (Joyburst Hydration), competing against our fellow classmates for their consideration. Part of this process was to create branding for our group, resulting in…

Branding for AuraLink was intended to be a balance of modern and clean, with a hint of Y2K aesthetics. The logo done in collaboration with artist Zlata Patrenko is an aesymetrical star paired with an edited san-serif type, adding break lines similar to that of a stencil (though it was just intended to diffrentiate the…