Short Term
- I want to secure our first AuraLink client and deliver their product by the end of may 2026
Importance: AuraLink is an idea that is incredibly important to me, and I really want to push past just writing about small musician into helping them expand the grow with their audience, and high quality, well designed merch plays a huge role in that. This is our first step into that realm and accomplishing the much larger goal of making a successful business out of that idea.
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80% (Client secured in Dylan Longworth, products designed and test prints have been ordered. Tweaks required, and campaign launch still to come)
Medium Term
- I want to do a consultation for Han.irl by October of 2026
Importance: “Han.irl<3” is an underground artist with one of the strongest cult followings I have ever seen online. On top of being a huge fan of hers I also have some mutual connections to her, and I think that having her as a client would be a monumental step in establishing the legitimacy of AuraLink as a company. The main pre-requisite to this is proving we can do what we say we can do (design and deliver merch), and knowing we can handle client relations. Once those are done it’s a matter of trying to land a successful sales pitch.
Progress: | ■ ■ ■ – – – – – – – |
30% (Have mutual connections to her, and first client campaign with Dylan Longworth is well in progress, but still lots of ground to cover before this is a viable path forward)
Long Term
- I want to either make AuraLink semi-viable or have enough experience through it to secure a strong creative job by April 2027
Importance: Financial viability is arguably the most important thing any business can achieve, and getting to a place where AuraLink even looks like it could sustain itself with one paid employee is an incredibly large task. Aside from that, the work done through AuraLink also creates proven experience in the field of design, and continuing to work directly with clients has the potential to put me in a position to be working a creative job I can enjoy doing on a day to day basis.
Progress: | ■ ☐ ☐ ☐ ☐ – – – – – |
10/50% (First campaign not yet launched, so no money coming in. Design work continuing to build up portfolio, improving prospects of desirable creative positions)