The first client for AuraLink, Dylan’s merch was approached in a way that balanced his very at home DIY aesthetic (featuring his hand drawn stars and signature) with a modern streetwear aesthetic. During the brief with Dylan brand guidelines were established and a visual direction was chosen (taking the artwork from his most recent album “Complete Metamorphosis” and applying a purple colour palette to it). While designing the sweater, we used a high contrast silhouette of vines and flowers, which harkens to Dylan’s butterfly/nature motif across his branding. For the cassette we followed the same visual direction, featuring a mixture of Dylan’s custom handwritten font, which we were provided with during the brief with a traditional serif type face for labels. The design on the cassette label uses the same vine overlay as the main art, but now using a white outline of it over a black backdrop, featuring a purple bleed on the outline to add depth and a small hint of colour to the design.
Final product is to be produced and fulfilled by AuraLink by summer 2026.
